Setting up an online store involves countless decisions — way more than I realized. In this post, I’ll walk you through the choices I made and hopefully share some helpful tips along the way.

But before adding my store, I went through a personal journey. It wasn’t just about launching an online shop — it was about believing in the quality of my work (Am I good enough?), committing to my career change and turning my passion into profit. It was a big step, but I’m so glad I took it! (Never Try, Never Know! — remember?)

Is it possible to build your own photography website — including an online shop —without any IT knowledge?

I did it, so the answer is yes!

But I won’t lie, the process was overwhelming at times. There were countless decisions to make and I spent hours figuring out how things worked, learning a lot from my mistakes along the way. Want to skip the trial-and-error and learn what worked for me? I’ll walk you through the entire process, sharing all the ups, downs and lessons learned along the way. If I can do it, so can you!

When are you allowed to call yourself a photographer? In this reflective blog, Katja Bouwman shares her journey of transitioning from a hospital pharmacist to a passionate street photographer. She discusses the process of self-discovery, the challenges of defining what makes someone a photographer and how passion, confidence and self-acceptance play key roles in claiming the title. With insights from fellow photographers, the post explores what it truly means to embrace photography as a craft and lifestyle.

First street photography walk in Zurich

On September 7th 2024, Andreas Pretali and I organized our first street photography walk, aiming to build a community of passionate street photographers from Zurich and beyond. Andreas wrote a great blog about it! It was wonderful to capture the streets of Zurich alongside fellow photographers and share our common passion. Whether you're a beginner, amateur or professional, join us for the next event!